No. 01 · Luxury fashion, fragrance & beauty · 2025–2026
Big Designers
CGI, campaigns, experiences and films for the great houses of fashion, fragrance and beauty: Prada, Armani, Chanel and Dior.
The houses
Fourteen houses, sixteen stories.
- IPradaParadigmeFull-CGI fragrance film
- IIArmaniCode ProfumoFull CGI · key visuals
- IIIChanelBleu de ChanelCGI · parfum visuals
- IVPrada BeautyPrada Light 26Global campaign
- VPrada BeautyTouch Blush pop-upExperience design
- VIDiorToile de Jouy 2019Pattern · art direction
- VIIChristian DiorParisPoster pair
- VIIIDiorRêverie en RoseCampaign concept
- IXDiorTwo show filmsFashion films
- XDJA · PradaPrada, 2007–2019Campaigns
- XIDJA · PradaTwo Prada filmsNeon Dream · Comic strip
- XIIDJA · PradaThe cataloguesPrint design
- XIIIDJA · DiorDior, 2007–2015Campaigns
- XIVDJA · Louis VuittonThe Spirit of TravelFilm · campaign · stills
- XVDJASeven more housesChurch's · Boodles · Dunhill …
- XVIArmani · conceptMilano, one dayCampaign concept · recreated 2026
Prada
Paradigme
A full-CGI fragrance film, 22 seconds long.
Prada · Paradigme · 2025
A full-CGI fragrance film: no set, no camera, every surface built and lit in 3D. Wood grain cracks open on molten gold, a green accord bursts into liquid, a lime splits under the light, and the flacon rises out of it all to its packshot.
- House
- Prada
- Film
- Paradigme
- Made
- Full CGI · 3D, light, liquid
- Length
- 00:21 · 1080p
Read it like a fragrance
Built in layers, like the scent.
A fragrance opens in layers: the base that lasts, the heart, the first bright top note. I cut the film the same way. It starts low in the dark woods, opens into the green, lifts to the lime, and only then shows the flacon and its box. Tap a layer and the film plays just that part.
Frame by frame
Hold the atomiser and draw it along.
Drag along the strip · or use ← →
Stills
Every frame a print.
Armani
Code Profumo
Full CGI. A ribbon of walnut wraps the bottle like a signature: built in clay first, then dressed in wood, copper and glass.
From clay to wood
Drag the render to life.
The scene in the 3D viewport: a bottle, a ribbon, a camera.
Macro · move the lens
Chanel
Bleu de Chanel
CGI parfum visuals, lit like a night dive: deep blue, wet roots, and light that only finds the bottle.
Three dives
In motion · the double C in silk
Prada Beauty
Prada Light 26
A global beauty campaign on Prada pink: five faces, the lipstick and its edit, lips before and after, and every shade cut into the Prada triangle.
Apply the shade
Draw the line, wear the colour.
Each lip shot is a pair: bare, then with the lipstick. Pick a shade and drag across to apply it.
The edit
Every shade, a triangle
Prada Beauty
Touch Blush pop-up
An experience design for Prada Touch blush: a pop-up shaped like the Prada triangle in New York, with a Charm Bar, a mirror that finds your shade, an ice-cream truck serving the blush as popsicles, and a gelateria.
Pick a pop
Eight shades, eight ice creams.
The blush comes in eight shades, so the pop-up serves them as eight Prada popsicles. Lift one and the faces in the mirror wear it.
P71 Bow
Walk the floor plan
230 Vesey St, New York.
The pop-up is a Prada triangle on a checkered square. Tap a spot on the plan to step into it.
The brief, bound
The pop-up, before it was built.
Ten boards from the brief to the sketches, bound as a Prada lookbook. Turn the pages: click the right page to go on, the left to go back.
— · The cover
In the city
Dior
Toile de Jouy 2019
Dior's toile redrawn as a jungle: tigers, monkeys, a winged lion and palms engraved in one ink, then filmed, printed on canvas, stitched into the Book Tote and carried onto plates, tees and jewellery.
Print the toile
The paper is blank. You are the roller.
A toile is engraved in a single ink, so it prints in any colour without losing a line. Choose the ink, then move across the paper to print it.
Printed 0%: keep rolling until the tiger walks out.
Walk the jungle · the toile film
Into the palms
Canvas to tote
The archive
Thirteen pieces, one toile.
From the first sketch to the plates, the tee and the jewellery: everything the jungle toile became. Choose a piece from the index; open it to see it full size.
Christian Dior
Paris
A poster pair: a Dior jacket drawn in ink, with the Eiffel Tower for a skirt. On ivory it is a sketch. Pull the ribbon and Paris turns pink, tied with a black bow.
Pull the ribbon
A sketch becomes a gift.
The same drawing, twice. Ivory paper keeps it an archive sketch; pink paper and a black ribbon bow turn it into a present from Paris.
Dior
Rêverie en Rose
A campaign concept for Dior: tulle the colour of petals, roses taller than the models, crystal butterflies resting on the jewellery. Scroll to walk into the garden.
Walk into the garden
01 / 09Dior
Two show films
Two Dior films side by side: one in a garden of ivory, one in a house of black. Drag the line between them.
The gardenA show in a Roman villa: ivory couture walking the box-hedge maze.
The houseBlack, lace and tweed moving through a château: stairs, mirrors, a round window.
DJA
The campaign years.
Campaigns, catalogues and films made at DJA for Prada, Dior, Louis Vuitton, Church's, Boodles, Dunhill, Berluti, Alexander McQueen, McQ and Anya Hindmarch. It starts with the reel.
DJA · Prada
Prada, 2007–2019
Twelve years of Prada campaigns, season by season: menswear, womenswear, Nylon and the comic-strip SS18. Scroll and the years go by.
DJA · Prada
Two Prada films
Neon Dream for Fall/Winter 2018 and the comic-strip film for Spring/Summer 2018. Pass over a screen to preview it; click to watch with sound.
Prada · films
Two films, two worlds.
DJA · Prada
The catalogues
Print design for Prada: catalogues, books, boxes and envelopes, each one made as an object.
Prada · catalogues
Nine catalogues, one shelf.
Boxes, books, envelopes, fold-outs and cards from 2007 to 2019. Take one down from the shelf and turn its pages.
DJA · Dior
Dior, 2007–2015
Eight seasons of Dior womenswear campaigns, from the jewel-box sets of 2007 to the light trails of Resort 2015.
Pass over a season to open it · click to see every picture
DJA · Louis Vuitton
The Spirit of Travel
Louis Vuitton Travel 2019, shot in Vietnam: the film, the campaign spreads and twenty-four product stills.
Louis Vuitton · Travel 2019
The Spirit of Travel.
Vietnam: Hạ Long Bay, the rivers of Ninh Bình, Hội An at night. The film, the campaign, the magazine spreads and every bag from the shoot.
The spreads
01 / 06
Baggage claim
24 bags from the shoot come round on the belt. Hover to stop it, click a bag to collect it.
DJA · seven houses
Seven more houses
Church's, Boodles, Dunhill, Berluti, Alexander McQueen, McQ and Anya Hindmarch: campaigns, still life and case studies. Drag a row to see it all.
Armani · campaign concept, recreated 2026
Milano, one day
A fashion campaign set across Milan. Based on my 2019/20 Armani campaign, whose original files were lost; every image here was recreated in 2026.
MILANO
Armani · campaign concept
A day in Milan, from the Duomo at dawn to the last tram at midnight. Eight places, eight looks, all Milanese tailoring and couture.
Recreated in 2026. Based on an Armani campaign I made in 2019/20; the original files were lost, so the concept was rebuilt image by image.
Il Duomoalba
The cathedral roof, among the spires
Ivory sculpted coat, wide trousers
La Galleriamattina
Galleria Vittorio Emanuele II, on the mosaic
Midnight-navy gown with a silk cape
Villa Necchipomeriggio
Villa Necchi Campiglio, by the pool
Pleated camel silk gown
Porta Nuovaora d’oro
A terrace facing the Bosco Verticale
Oversized double-breasted suit
Breracrepuscolo
The arcaded courtyard of the Palazzo di Brera
Black velvet couture gown, a sheer organza cape in the wind
Il Naviglioora blu
Naviglio Grande, the iron footbridge
Red satin gown, the train in the wind
La Scalasera
Teatro alla Scala, in the stalls
Velvet tuxedo, a fringe of crystals
Il tramnotte
Via Dante, the Castello Sforzesco behind
Liquid silver bias-cut satin
Il dettaglio
Thousands of beads, one floor.
A navy couture gown under the glass dome of the Galleria: crystal and silver beads sewn by hand, trailing over the mosaic where the day began. Move the lens over the embroidery.
Il provino
The contact sheet.
Every frame of the day, seventeen in all, with the second takes from each place. Open any frame.