No. 04 · Boxing brands & fight marketing · 2023–25
FIGHTERSINTOBRANDS
I worked with boxing agencies including Foxbury Management to turn fighters and fight nights into brands people follow: sponsorship decks, websites, campaigns and social content.
Foxbury’s philosophy · the line I built every brand on
Boxing is more than just a sport. It’s a way of life that promotes discipline, dedication and perseverance.
In my corner
Everything a fighter needs to sell.
Boxing agencies came to me with fighters, dates and ambition. I gave them a brand to stand behind: the story, the decks that win sponsors, the site that sells tickets and the content that fills the arena.
- 01Fighter brands
Personas, taglines and visual worlds for “Drago” and “The Next King”
- 02Sponsorship decks
Cinematic pitch decks for each boxer
- 03Sponsorship proposal
Packages, pricing and kit placement
- 04Website
Fight calendar, fighter pages, tickets and sponsors
- 05Fight-night campaigns
Posters, countdowns and event pages
- 06Social content
Fight week, results and sponsor shout-outs
- 07Merch & kit
Shorts, tees and sponsor spots
- 08Partner relations
A sponsor wall that grew fight after fight
Tale of the tape · two fighters I branded
Two kings, one corner.
- “Drago”
- Ring name
- “The Next King”
- Renke Wittke
- Fighter
- Adrian King
- Heavyweight
- Division
- Heavyweight
- WBF Intercontinental champion
- Headline
- Undefeated rising Brit
- 36-second knockout
- Signature
- 6′6″ frame, 83″ reach
- Red, cream & navy
- Brand colour
- Red & black
Data, made dramatic
Stats that hit.
Sponsors buy numbers. I turned each fighter’s ring data into charts that feel like a fight graphic on TV: this one is Adrian’s skill profile from his deck.
Sponsorship proposal · 19 pages
Fuel the fight.
The proposal I designed for Foxbury’s sponsors: brand visibility, in-ring exposure, social reach and three clear packages, published as a flip book so partners could page through it online.
- Logo on fight-night gear
- Social media shout-out
- VIP event tickets
- Logo on shorts, robe and gloves
- Monthly dedicated posts
- Exclusive category rights
- Meet & greet, signed gloves
- Logo on fight kit
- Monthly social mentions
- Website logo & backlink
Kit placement · sponsor inventory
Choose your spot.
Every sponsor position on the fight kit, mapped and priced, so a partner can pick their spot like a seat in the arena. Switch between the shorts and the walk-out tee.
Fight-night ticket · concept
Hold the night in your hand.
The ticket is the first piece of a fight night anyone touches, so I treat it like the poster: two fighters squaring up under the arena lights, the venue on the stub, and the seat, gate, QR and barcode on the tear-off. Tap it to turn it over.
Tap the ticket to flip it
foxburymanagement.com
The arena online.
I designed Foxbury’s website as the fight-week hub: a Power Punch Fight Night countdown, Drago’s title win, the fight calendar, the management team, sponsorship packages and a wall of partners.
Website walkthrough · rebuilt from the archived site with the original content
Website case studies · two boxing clubs
Two clubs, two websites.
Two complete club websites I designed side by side: different audiences, different brands, each presented the way I hand it over to a client.
01 Women-only boxing club
Rose & Ring
A complete website for a women-only club: brand and naming, user research, training formats, class schedule, coaches and membership, in rose, wine and chalk.
- Brand & naming
- UX research
- Class schedule
- Coaches
- Membership
- Print campaign
Brand experienceA digital home for a women-only boxing club,
built on strength, discipline and belonging./2026
Rose & Ring
ROSE&RING
Designed to feel strong, direct and fearless, just like the women it was made for.
01About
the project.
Rose & Ring is a women-only space for boxing, pad work, strength and sparring. I designed the brand and website to feel bold, welcoming and serious about training, so a complete beginner and a competing amateur both feel they belong.
- Strength
- Discipline
- Community
02Goal & task
The goal
Give a new women-only boxing club a digital presence that feels powerful and modern at first glance, and tells every visitor: this place was built for you.
The task
Design a responsive website that pairs a strong visual identity with an effortless experience: explore training formats, check this week’s schedule, meet the coaches, compare memberships and book a free first class in a few taps.
I started with the women the club wants to reach: their motivations, what puts them off fight gyms, and what would get them through the door for a first session.
03User
research
- A visual identity that radiates strength without feeling aggressive.
- Beginner-first messaging: no experience needed, gloves to borrow.
- Formats, levels, coaches and prices visible without digging.
- A free first class bookable in under a minute.
- Real community: faces, names and a reason to come back.
Project manager who sits at a desk all day. Wants a real workout that clears her head after work and makes her feel physically capable.
// pain pointsMixed gyms feel loud and judgemental. She needs to see beginners like her are welcome, and know exactly what happens in a first class.
Former runner, competitive by nature. Looking for structured technical coaching and, one day, her first amateur bout.
// pain pointsMost club sites hide coach credentials and schedules. She wants levels, progression and sparring rules spelled out clearly.
04Design
process
Audience, competitors and the fears that keep women out of fight gyms.
One clear path from first visit to a booked free class.
Layout, hierarchy and placement tested before any colour.
Black-and-white photography, condensed type and a bold rose accent.
Buttons, cards, timetable cells and states built as components.
Responsive desktop and mobile screens, ready for development.
05Colours &
typography
#120B0F
#3A1626
#F25C8F
#F9C9D8
#FFF6F8HIT HARDER. STAND TALLER.
Readable at every size, from timetable cells to long-form copy.
Layout grid · 1920 desktop / 390 mobile
06Key
screens.
02
Choose your fight.
03
This week.
boxing club
est. 2026HIT
HARDER.
STAND
TALLER.Boxing · pads · strength
sparring & more
freeR&R
Launch poster · print campaign
07Campaign
photography
I art-directed a full photo set for launch: real-feeling women, rose light and dark gyms, so every page, poster and post speaks the same language.
“I came to learn how to box.
I stayed for the women in my corner.”
08Meet the women
who push you.
Have an idea?
Let’s build it.
Websites · landing pages · branding. If you can picture it but can’t quite show it yet, I’ll turn it into a complete design.
02 Boxing gym landing page
Iron Hour
A sharp landing page for a boxing gym built around one focused hour: stopwatch wordmark, black and cream, fight nights, prices and a one-tap trial booking.
- Logo & wordmark
- Landing page
- Fight nights
- Prices
- Booking
- Mobile
IRN HUR
EVERY ROUND IS SIXTY MINUTES OF HONEST WORK, WHERE THE BELL KEEPS TIME, THE BAG KEEPS SCORE, AND THE ONLY CLOCK THAT MATTERS IS THE ONE YOU BEAT. SWEAT IS THE RECEIPT, BREATH IS THE RHYTHM, AND EVERY HOUR YOU SHOW UP TURNS INTO ONE YOU OWN.
Case designed by
Anna Biela, web &
graphic designer
LANDING
PAGE DESIGN
I designed a sharp, no-nonsense website for a boxing gym built around one idea: a single focused hour. Black and warm cream keep it serious and premium, while the heavy type hits like a combination.
Strict typography, a modular grid and real training imagery turn the gym’s attitude into a clear, conversion-focused experience.
The result: an online presence that sells the process, not hype.
I researched the gym, local competitors and the people who would walk in: what drives them, what scares them off, and what would make them book.
USER
RESEARCH
Warehouse supervisor on early shifts. Wants a hard, structured hour after work that burns off stress and builds real fitness.
// problemsBig-box gyms feel aimless. He needs a fixed timetable, clear levels and a coach who notices him.
Lawyer and mother of two. Did kickboxing at uni and wants that confidence back without wasting time.
// problemsFight gyms look intimidating online. She wants to see women training, prices up front and a one-tap trial booking.
- positioning that explains the gym in one screen
- an identity that feels strong, calm and premium
- timetable, coaches and prices one click away
- a trial hour booked in under a minute
DESIGN
PROCESS
[ STAGES OF WORK ]Audience interviews, competitor audit and a list of every question a first-timer asks before booking. These became the page’s content plan.
001Low-fidelity layouts to settle hierarchy and the booking flow, tested on desktop and a 393 px phone before any colour.
002The visual system, final screens and interactions, plus a component sheet so development could start the same week.
003ONE HOUR.
NO SHORTCUTS.
HOUSE RULE:
LEAVE YOUR EXCUSES
AT THE DOOR.
Every bout is a test you set yourself. Iron Hour runs in-house fight nights so members can step in with judges, a crowd and real pressure.
EARN IT IN
THE ROUND, NOT
THE MIRROR.
YOU ARE
READY.
FIGHT NIGHTS: JUDGES,
A CROWD AND REAL
PRESSURE.
PICK YOUR
CLASS.
02 / 04 · PADS & BAGONE HOUR.
NO SHORTCUTS.
Former national champion, 14 years in the corner.
WE DON’T DO SHORTCUTS.
WE DO HOURS.
One hour on the pads with a coach. If it’s not for you, no hard feelings.
FIRST ROUNDNO CONTRACTThree classes a week, every level, open gym on weekends.
ROUTINEPROGRESSSixty minutes with one coach, built around your goals.
FOCUSTECHNIQUEYOUR FIRST HOUR
STARTS HERE.
THE ONLY CLOCK
THAT MATTERS
IS THE ONE
YOU BEAT.
NO HYPE.
JUST HOURS.
INTERESTEDTO
START
A
PROJECTWITH
ME?
THAT HIT HARDIF YOU NEED MORE THAN A WEBSITE, A TOOL THAT WINS CLIENTS, WRITE TO ME
Poster wall · 29 fight-night posters
Make the night feel huge.
Posters and key art I designed for promoters, broadcasters and fighters: key art, face-offs, champions, fight calendars and full cards. Spin the 3D arena, throw the deck, or browse the wall. Filter, shuffle, and open any poster full size.
Broadcast design · ProBox TV
Fight night, on air.
The on-air graphics package I designed for ProBox TV: the ring-canvas ident, fighter cards, lower thirds with records, face-off splits and LED walk-out screens, built to run live across every broadcast.
ProBox TV · broadcast package reel
A cinematic fight-night promo for broadcast: city at night, fighters on the rooftop, the build-up to the walk-out.
Sponsorship decks · 46 slides designed
A deck for every fighter.
Each boxer got his own deck (three shown here), cut like a fight-week trailer: quotes from the greats, the story, the record, a SWOT analysis and the ask. The reels play on their own; hover one to pause.
Adrian “The Next King” King · red & black
Renke “Drago” Wittke · cream, red & navy
Harry “The Sauce” Powell · teal & gold · portrait deck
Social · @foxburymanagement
Fight week, every week.
Fight cards, face-offs, sponsor drops and fighter covers, designed as one feed so fans and partners stay in the corner between bouts.
- Fight cards and face-off posters for every event
- Reels for fight week, sponsor reveals and results
- Covers that turn fighters into headliners
119posts112Kfollowers51followingFoxbury Management Ltd Professional Boxing Management & Matchmaking Specialists 🥊
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The sponsor wall · partners won with the decks
Boxing & combat-sport design
Got a fighter or a fight night? Let’s make them unmissable.
I build fighter brands, sponsorship decks, event websites, posters and social content that sell tickets and win partners. One designer in your corner, from the first poster to the final bell.
- Boxers
- Promoters
- Fight clubs & gyms
- Management agencies
- Combat-sport sponsors