No. 12 · Beauty advertising campaign · 2026
Unleash yourinner feline.
The advertising film for Pamelash, a lash and brow studio in Malta. Her half, his half, one gaze. Scroll to open it.
The campaign film · 0:39
Unleash your inner feline.
A woman and a black cat, one gaze. Made for Reels, Stories and the studio's screens.
Lashes, like whiskers.
A cat's whiskers and a woman's lashes do the same job: they frame the eyes and make you look twice. So the campaign puts the studio's client next to a black cat and lets them mirror each other: the same profile, the same amber stare, the same slow blink. Black fur, pearls and a mauve curtain keep it all quiet and luxurious, so the lashes are the loudest thing on screen.
The line: Unleash your inner feline.
A full, fluffy set, curled like a whisker and long enough to catch the light. The one thing the campaign sells, shown huge.
One gaze, many frames.
The campaign's key visuals and their motion versions, made for posters, the studio window, Reels and Stories. The loops play on their own; click a still to see it full size.
A day across Malta.
- Arrival
- The coast road
- The big screen
- The promenade
- The studio
- In her hand
The first thing a visitor sees in Malta: her gaze and his, waiting in the daylight by baggage reclaim.
The split face at the speed of traffic: one eye with lashes, one feline eye, read in a second.
The campaign film playing above the evening crowd, reflected in the wet street.
Cheek to cheek, glowing at night for everyone walking the front.
Where the journey ends: the gold eye on the glass and the poster in the window.
Black and gold, the founder's card handed over with the booking.
Concept placements
Mockups I made to show how the film and its stills roll out across Malta, from the airport to the studio door.
Pick your purr.
The studio's lash styles, renamed after cats so the menu speaks the campaign's language. One eye, four sets: choose one and see it on the same eye, so a client knows exactly what she is booking.
Light fans of fine lashes for a full, fluffy line that still moves when you blink.
Book a date at Pamelash ↗Beyond the film, for the studio.
The brief was the advertising. These are extra pieces I designed to carry the same idea into the studio itself, ready to print or post: a gift card in black and gold, a loyalty card with nine lives, a take-home aftercare card. They're concepts, not things the studio already uses.
Gift card · tap to turn it over
Loyalty card · tap a paw to stamp it
6 more visits to a free fill.
Aftercare card · take-home
Lash aftercare, the feline way
Cats are right about water: no steam, sauna or swimming while the glue sets.
Beauty campaigns & brand extras
Want people to stop and stare?
Campaign films and stills for salons, studios and beauty brands, and everything that keeps the look going: gift cards, loyalty cards, aftercare, social posts and launch content.
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