No. 07 · Beauty branding · 2025
Skin, four ways.
Four beauty brands I built, from a make-up range shaped like pebbles to a clinic monogram and hand-painted fruit labels. Each one is here as an object you can turn, stir and pick up.
Pick a brand ↓
Blaire
Make-up & skincare. Every product in the range wears the same thing: a gradient from its own colour into a shared cream base.
Skincare and makeup have always been sold as two separate things. Blaire doesn’t see it that way. Every product in the range does both at once. The concept was simple: a brand for skin that wants to be seen, not corrected.
Pressed, never printed.
The wordmark is debossed into the parchment base of every pack, so the name is something you find with your thumb. Move across the cap to rake the light over it.
Four products, one family.
Every pack wears its own colour dissolving into the shared parchment base. Drag the turntable, or tap a colour, to bring a product forward; tap the product in front to read about it.
Drag to turn · tap the front product
A fixed base, a variable colour, and the place they dissolve.
The packaging runs on a fixed and variable colour system. Every product shares the same base, a warm, skin-adjacent parchment chosen to sit in harmony with every skin tone the campaign would photograph. The gradient between the variable colour and the base is where the system comes alive: the two dissolve into each other the way skin tones shift in raking light.
Breathing on its own · drag the dial to take over
Every label drawn to its die line.
Four packs, front and back, each with its descriptor, ingredient pair and the embossed base mark in the same place, clipped to the sheet the printer received. Bring the loupe over the sheet to read the copy; tap the stack to turn to the next sheet.
THE DESCRIPTOR IS TRACKED UPPERCASE: FORMAL, DIRECT, THE FIRST THING YOU READ.
THE INGREDIENT PAIR SITS BELOW IT IN THE SAME FAMILY AT A SMALLER SIZE, STRUCTURED.
The Body Copy Is Title Cased. The Contrast Between The Formal Descriptor And The Personal Body Copy Is The Typographic Version Of What Blaire Is: Structured On The Outside, Warm At Its Core.
Directed to feel like a private moment before the mirror. Each product gets its own scene, its own colour. One light source from the right, warm amber throughout, dewy skin, no retouching, analogue grain, crops close enough to remove the room. Five models, five products, five colour stories, one world.
Scroll to walk through all 19 frames · click any frameLogotype and brandbook for a skincare line built on the skin’s own microbiome: oil, light and a circular mark like a cell under glass. Move across the oil.
Indibiome
Probiotic skincare. A logotype, a numbered formula system and alcohol-ink artwork that never prints the same twice.
Tap a label to put it on the bottle
Drag to turn the bottle · move the cursor to stir the ink
Six colours, each with its texture.
Milk, sand, pollen and three greens, each paired with the material it came from. Hover a column to lift it out of the water; click to copy the hex.
Watch the die line become the box.
Anna’s carton for Skin Reconstruction, cut from her own die line: four panels, a glue tab, a lid and a tuck at either end. The ink runs across every fold, so the box only reads as one landscape when it closes. Scroll to fold it.
Drag the table.
Bottles, cartons, the thank-you card, posters, business cards and the campaign, laid out the way they sat on the studio table. Grab anywhere and throw it; click a piece to open it.
Lumyn
Lumyn Estética, the clinic of Dra. Jessyca Crisley. Scroll to step through the window.
Inside: a monogram that reads as two L’s in a mirror, set in espresso, cream and gold.
Drag the rings · scroll to turn them · click any frame
Swipe the serum on.
“A primeira consulta não tem pressa, tem conversa.” Lumyn’s products are drawn as fine line bottles over the skin. Move across the face like a fingertip of serum: where it touches, the skin turns dewy and alive, then slowly settles back.
Papers on the desk.
Click a paper to bring it to the top; click again to read it full size.
The fruit line
Labels for a line of body and skin care. Each scent was painted by hand in watercolour, in the shape of its own fruit, then set beside a tall, narrow serif that runs down the bottle like a botanical name.
- МиндальAlmond · Body milk, 250 ml
- МандаринMandarin · Shower gel, 250 ml · the full flat label
- МангоMango · Shower gel, 250 ml
Scroll to change the scent · drag the bottle to turn it
Every smudge is the shape of its fruit.
Each scent was painted by hand from the real thing: the mandarin, the mango, the almond. Brush across a photo and it turns into the watercolour on its label.
The shop.
Skincare and shower-gel pages set in the same tall serif, with the bottle photography doing the selling. Hover the browser to scroll the page.
On the shelf.
Pump bottles, tubes, jars, the flat mandarin label, the wall dispenser, the stones, the ingredients and the paper they were painted on. Drag a shelf sideways; click anything to open it.
Beauty & skincare branding
A brand people want to touch?
Names, logotypes, colour systems, labels, boxes and the shoot that makes them glow: identities for things that live on a bathroom shelf and in someone's hands.
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