No. 11 · Real estate branding & marketing · 2026
ALBAResidences · Lisboa
A luxury residential tower on the Tagus riverfront, and everything that sells it: name, identity, campaign, print, social and the website. Built on one promise: every home faces the morning.
Alba is Portuguese for dawn.
Every residence in the tower was planned east-south-east, so every bedroom meets the first light over the Tagus. That became the brand promise, and the name. The mark is the arched window of the penthouse crown, with the river's horizon across it and the sun rising inside, reflected in three lines of water.
One sunrise, six colours.
The palette was sampled from a single morning on the river, from 05:58 to 08:30. Choose a minute; click to copy the colour.
Alba rose
The first light on the limestone. Used sparingly, like the sun itself.
#E7B9A3Display · Bodoni Moda
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Text · Manrope
Fourteen floors of Lioz limestone on the river, built so that each residence opens east-south-east to the first light over the Tagus.
TAGUS RIVERFRONT · LISBOA · 38 RESIDENCES
A day inside, hour by hour.
The interior photography is art-directed to the brand promise: every scene is shot at the minute the light reaches it.
The light arrives
The bedrooms face the river, so the morning comes in through the linen before the alarm does.
Wake up to the river.
One line that does the selling, said everywhere the buyer is: on the street outside the site, on the road into the city, in the hand, and on the first night in the new home.
Ninety metres of hoarding along the avenue: the photograph, the line and the mark, in the order a passer-by reads them.
HeadlineWake up to the river.
PromiseEvery home faces the morning.
PrintThe book of mornings.
HandoverYour first morning, at home.
A feed that keeps the hours.
Every post is tied to a time of day: sunrise times by month, the room the light reaches first, the crown lit at night. The grid reads as one morning from top to bottom.
96posts
12.8kfollowers
38homes
Alba ResidencesEvery home faces the morning. 38 residences on the Tagus, Lisboa.Private viewings · alba-lisboa.pt
Find your floor, see your morning.
A working sales website, running right here. Change the time of day on the tower, pick any of the fourteen floors to see its plan and where the sunrise lands, slide through the months to see when the light reaches your bed, and request the brochure.
Real estate branding & marketing
Selling homes before they exist?
Names and identities for developments and agencies, launch campaigns, hoardings and billboards, brochures and sales suites, social and the website that books the viewings.
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