A woman in a white KUG corset on a burgundy velvet sofa, surrounded by white swans, with the KUG crest drawn over her

No. 06 · Brand identity · 2025

KUGKorsets

Corsets & atelier, est. 2021 in Ukraine. An identity for a house that dresses brides like queens.

Unleashing Gorgeousness

The brief, in her words

Corsets inspired by the aesthetics of medieval eras, images of queens and the power of feminine nature.

Swan wingsblade & silk
Silhouettestructure, boning
Dominanceboldness, presence

Scroll to lace

The mark

A seal you can feel.

The crest was drawn to be blind-embossed: no ink, only pressure and light. Move across it and the light moves with you.

atelierest. 2021corsets & atelierUkraine

Take it apart

The KUG crest assembling over its construction grid, with moodboard swatches of lace, roses, pomegranate and a swan — From moodboard to mark

The mark, wornPressed into skin like wax under a seal.

An embossed oval frame on ivory paper revealing a bare back with the KUG crest pressed into the skin above a pearl necklace

The crest was never just printed. In the campaign it appears where the corset ends: blind-embossed into paper, and onto the woman who wears it.

Campaign art direction

Images of queens.

Marble busts, candle smoke and a single strong silhouette. The shoots were directed like portraits from a royal court, never like a catalogue.

Printed satin ribbon, tied around every box

The atelier wall

Pinned, moved, pinned again.

Sixteen pieces from the system, pinned up the way the studio works. Pick any photo up and move it; tap one to look closer.

Packaging

From the flat to the fold.

The mailer box and its die line, side by side: the lace that ties it, the card inside and the crest on the lid.

The KUG mailer box die line, the card and a strip of lace on black — 01 The flat · die line, card & lace

The opened white KUG mailer box with tissue, a lace ribbon and a handwritten card — 02 The fold · the finished box

Three black and white close-ups of KUG corsets: a draped sleeve, lace trim and pearl-beaded lace

Product photography direction

Lace, pearls and patience.

Etsy storefront

Every question, answered beautifully.

How a wedding set is made, how to measure, colours, sizes, custom orders and express delivery: eight listing banners that do the shop assistant’s job. Hover to inspect them like a seamstress.

Eight KUG Etsy banners: how your wedding set is made, how to take measurements, available colours, custom order, size guide, express delivery, measurement instructions and our collection

Bridal ivory#F4EEE4Paper, silk, the box

Bone#DCD2C3Emboss and shadow

Wine velvet#5B0F1ARibbon, foil, the seal

Night#121011Packaging inside, nights

Silver#A9A39BTray, eyelets, pins

Type

KUG

Korsets

Unleashing Gorgeousness · corsets & atelier

A flared high-contrast serif for the wordmark, a court-hand script for the K, and a quiet grotesque for everything practical.

Brand identity · fashion & bridal

Making something that deserves a seal?

Marks, monograms, labels, hang tags, boxes and the little handwritten card inside: an identity built like a garment, fitted to one house.

Start a brand project Or email me @very_squishy_fox

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