finandco.baku New menu, same sea. Savour the memories.
No. 09 · Restaurant branding & web · 2026
The Tasting Menu
Restaurants and food venues, served in three courses. Hover a course to plate it; choose one to sit down.
- I幽霞YūgasumiTokyo · OmakaseBranding, art direction & website
- IIFin & Co.Baku · SeafoodBrand identity & applications
- IIIMaillardConcept · SteakhouseName, identity, photography & a live website
Served with a working website · All boards included
Course I · Tokyo · Omakase
Move through the hazeYūgasumi
Ethereal Moonlit Haze
“An odyssey of flavours, almost otherworldly: scenic dining, invisible cuisine techniques and tailored offers.”
- Client
- 幽霞 · Yūgasumi
- Deliverables
- Concept, art direction, website design
- Cuisine
- Edomae sushi, omakase
Colour
Paper, maple and ink.
Three colours borrowed from the things the restaurant is made of: washi paper, the Japanese maple and sumi ink, each with its own pattern. Hung like kakejiku in a tokonoma; click a scroll to roll it up or down.
Seasonal inspiration
春夏秋冬
Creation, enthusiasm, reverie and serenity. Presents from the ocean, seasoning from the seasons: the menu and the site change with the year. Sit in the dark room and watch the garden turn.
Autumn · Reverie
Typography
Written top to bottom.
Epson for titles, an artful nod to calligraphy whose strokes read as movement; Hina Mincho for the body, smooth and natural, set vertically the way the menu is read.
味わいの瞬間
The website
An odyssey, page by page.
Vertical Japanese copy, dishes lit like portraits and a slow, cinematic scroll. Scroll inside the screen to read the landing page; switch on the grid to see the twelve columns it sits on.
Inside the site
Six pages, one evening.
From the moonlit landing to the train window that shows you the way. Choose a page, or let the evening play.
01 · HomeMoonlit haze. The taste of sushi melts, memories of the sea, like a fleeting dream.
Omakase
Leave it to the chef.
The dish photography for the site, served the way the counter serves it: one course at a time. Choose a course.
Odyssey of flavours
Thick sounds of weathered strides, the voyager lingers under an ethereal crimson moonlight.
Maples rustling, cranes flapping and haze flooding. A thundering stomach craving for stories of the untold.
“Just as a haiku holds depth within brevity, the mobile view distills elegance into clarity—ensuring users experience both beauty and purpose at a glance.”
Fin&co.
A seafood restaurant seen through a retro lens: Polaroids, cassette tapes, vintage photography and analog textures, set against a modern, refined aesthetic. Timeless and premium, and still playful.
IdentityLogo, pattern, type, colourSystemIcons, wayfinding, stationeryWorldBeach club, merch, social
The logo
An ampersand plus a pufferfish.
The mark is a sum: the & of a place you share, plus the fish of the house. Drag along the line to solve it.
&+ 🐡= Fin&co.
Pattern
Traced from light on water.
The pattern on the plates, totes and towels is the caustic light at the bottom of a pool, drawn as one line. Drag the slider to turn the water into the pattern.
Two moods · Day
Lunch on the sand.
By day Fin & Co. is sand and shell: navy lines on warm canvas, the pattern drawn like sunlight on the bottom of a pool.
Sand gold#C4A56BShell#F4F1E8
Type & colour
Olimpico & Inter.
A slender, elegant display face for the name and the menus, a clean grotesk for everything that must be read fast.
Wayfinding
Ten icons, one line.
Drawn in the same single line as the pattern, so a sign to the restroom belongs to the same family as the plates. Hover one to draw it again.
The beach club
The summer, on Polaroid.
The retro direction taken literally: the beach club summer as holiday snaps in a pile on the table. Flick the top photo away, or use the arrows. Click it to see it full size.
01 / 6
The brand book
Every piece, on its own page.
Stationery, tableware, merchandise and signage, laid out like the brand book a client keeps on the pass. Turn the page, or jump to a chapter.
Business cards · 01 / 12
Social
A feed that feels like film.
Posts built like scrapbook pages and stories with Polaroids, receipts and hand-drawn lines, so the account looks like someone’s summer, not an ad. Scroll the feed; tap the story to skip.
finandco.baku A new kind of art: salmon, cut by hand.
finandco.baku Capture the taste. Tables for two at sunset.
Course III · Concept · Made for this portfolio
MAILLARD
A steakhouse invented from nothing: the name (after the reaction that turns heat into flavour), the branding-iron monogram, a palette of char, copper and bone, art-directed photography and a working website. Proof of what I would build for yours.
The monogram
Made with a branding iron.
A serif M inside a double ring, cut so it can be burned into oak boards, stamped into wax and foiled onto black card. Press and hold the board: the iron comes down, the oak smokes, and the mark stays.
Char#0E0C0BCopper#C08457Bone#ECE3D3Oxblood#5A1A14Ember#E2602B
Cormorant Garamond, wide-tracked, for the name · Inter for everything you read at the table.
An evening at Maillard
Black card, copper foil, open fire.
17:30The door
A black Georgian front on a quiet Mayfair street, the monogram in brushed copper.
Photography generated with Higgsfield and art-directed to one brief, with the Maillard monogram placed in every scene.
The website
A site you can actually use.
Not a mockup: the Maillard website runs right here. Pick a cut, drag the real steak from bleu to well done, taste the days of dry-ageing, hold a table and fill the bag. Switch to phone to see it respond.
Restaurant & hospitality branding
Your restaurant, next on the menu?
Names, identities, menus, signage, packaging, photography direction and websites people book from. From a twelve-seat omakase counter to a beach club.
Next projectThe Stay →