No. 10 · Hotel branding & wayfinding · 2026
The Stay
Hotels, in two stays: a hotel & spa on the volcanoes of Kamchatka, and a heritage manor on an English lake. Choose your arrival.
Two hotels · Logos, wayfinding, rooms, stationery & amenities · Every board included
A hotel on the edge of a volcano.
Scroll, and watch the crater lake become the O.
It starts at the gate.
Guests land in Petropavlovsk-Kamchatsky after a long flight, so the brand begins before the hotel does: a welcome on the terminal walls, the volcanoes framed in its round windows, and one warm system of lava reds, copper and ash rose carried all the way to the room.
Five kinds of sign, one hand.
The system Anna drew for the corridors: from the floor map at the lift to the pictogram on a door. Choose a sign on the wall to see it built.
Floor map
A round copper floor map at every lift lobby, echoing the O. The rooms run in a ring, so the map is a ring too.
Which way to your room?
The directional signs split the corridor into ranges. Key in a room on the second floor, 201 to 248, and the sign tells you which way to walk.
←248–233
232–201 →
Room 231: turn right, past the lifts
Eighteen icons, struck in copper.
Every pictogram is drawn with the stroke and soft corners of the O. Move across the set to catch the light on the foil, then choose one and it goes up on the wall.
Cloakroom
Ground floor, at the entrance←
One night at Okotan.
14:00Arrive
The journey starts on the phone.
Long before anyone lands in Kamchatka, they meet Okotan in their feed: stories in crater reds and ash rose, the O as the story ring, the same thin type as the wayfinding. Tap a story to play it; tap the sides to skip, hold to pause.
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OKOTAN Hotel & SpaThe place where your Kamchatka journey begins.Petropavlovsk-Kamchatsky · on the edge of a volcano
Boarding passStay I → Stay II
- From
- Okotan, room 231
- To
- Marlow & Bromwell, No. 23
- Departs
- 14:00
- Seat
- 2A · window
Distance0 km
Flight time0h 00
Altitude0 m
Kamchatka time14:00
Next stayFrom one end of the map to the other.
Over the Arctic, 8,217 km west.
Good morning, England.An hour and a half by car to Wiltshire, and the manor on the lake.
About
A British countryside hotel.
Marlow & Bromwell Manor is a contemporary British heritage hotel concept shaped by the quiet charm of the countryside. Rooted in classic manor culture and elevated with modern warmth, it blends timeless architecture, lakeside calm, and an easy, understated sense of luxury.
This is a fictional portfolio exploration, created simply for the love of storytelling and design. I also experimented with Adobe Firefly Boards for the first time, using Gemini 3 (w/ Nano Banana Pro) for the image and mock-up generation. The visual tools helped bring the imagined world to life, while all concept, strategy, and design direction remain completely original.
Hope you enjoy stepping for a moment into the world of Marlow & Bromwell Manor.
M, B and a swan, pressed into paper.
The M and the B share one stroke, and the S curl beneath them is the neck of a swan from the lake. It is meant to be printed without ink: blind embossed, so it only appears when light crosses it. Move the candle over the paper.
Two colours, the way the manor wears them.
An estate brown, like oiled leather and old oak, and a deep burgundy, like a wax seal. Paper does the rest. Click a swatch to copy it.
Header font · Goldenbook Light (shown here in Marcellus)
Subheader & body font · Quiet Sans (shown here in Jost)
A lakeside heritage estate where timeless tradition meets modern ease. The manor offers refined hospitality, impeccable produce, and a grounded sense of place shaped by nature.
AaBb ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 & @ % ! £
The pattern behind this panel is hers: the wordmark, the monogram, the Tea Room and Tennis marks, set like a wallpaper.
Every guest gets a letter.
A handwritten welcome waits on the desk in every room, on the manor's letterhead, beside the key and the welcome card. Write your name and the manor will write to you.
05:40
Mist on the estate
Before anyone is up, the lake breathes and the manor glows from two windows.
Take a key, open a room.
Every part of the manor has its own small mark and its own things. Choose a key from the board.
The Tea Room
Afternoon tea from three, on silver, against the burgundy. A script mark with a teapot for the house’s gentlest ritual.
Hotel & hospitality branding
Your hotel, ready for check-in?
Names, identities, wayfinding and signage, room collateral, stationery, amenities and the photography direction that makes a stay feel like one place. From a twelve-room manor to a resort on a volcano.
Next projectAlba Residences →