Project
One defined piece
- Identity, packaging or a lookbook
- Concept, design and production files
- Two rounds of refinement
- Press and print checks

Creative Director & Graphic Designer with 15+ years for fashion houses, broadcasters, fighters and brands. Sharp instinct, soft touch.
Luxury fashion · sports broadcasting · boxing promotion · brand identity · iGaming
For over 15 years I have led brands from the first sketch to the final frame: luxury fashion houses, sports broadcasters, boxing promoters, fighters, restaurants and the famous faces behind them.
Creative direction and design for houses like Dior, Armani, Prada and Bvlgari: campaigns, lookbooks, packaging and the codes that make a house recognisable.
Campaigns · Lookbooks · PackagingOn-air packages and fight-night graphics for DAZN, fight posters for the WBF, and full fighter brands with Foxbury Management.
Broadcast · Posters · Fighter brandsBrand identities, print and websites for restaurants, Print House, Mosaic and iGaming brands like Slotstake and Pec.bet, still hands-on down to the last kerning pair.
Identity · Web · RestaurantsSelected work · 2022–2026
Brand systems, campaigns, editorial, packaging and music. Click any piece to open its case study.
I · Campaign
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Luxury fashion, fragrance & beauty · 2025–2026
CGI, campaigns and films for the great houses: a Prada fragrance film cut like a perfume, Armani Code Profumo built from clay to walnut, Bleu de Chanel lit like a night dive, the Prada Light 26 campaign and Touch Blush pop-up, and for Dior a jungle toile, a Paris poster pair, Rêverie en Rose and two show films; and, at DJA, Prada campaigns, catalogues and films, Dior campaigns, Louis Vuitton's Spirit of Travel and work for seven more houses.
Open case study →CGI · Film · Fragrance · Beauty
Sound · my own music
Shaped by years of creative direction for houses including Dior, Armani, Prada and Bvlgari. Hover a discipline to step inside it.
Show concepts, casting, set and the story behind a season. I lead the room from first moodboard to the final walk.
Runway shows · Launches · Brand filmsMonograms, wordmarks, type, colour and the codes that make a house recognisable from across the street.
Monograms · Packaging · GuidelinesShoots, key visuals and rollouts across print, OOH and social, with one feeling carried through every frame.
Photography · Film · OOHLookbooks, magazines and books. Grids, paper stock, finishing and press checks until the ink is right.
Lookbooks · Magazines · Press checksCreative direction and design for fashion houses. Full client list and references on request.


Brand collaborations & Instagram partnerships: contact@royalfox.agency ↗
Fees are quoted per brief after a first call. These are the three ways most houses work with me, and smaller pieces are just as welcome.
One defined piece
A season, start to finish
Ongoing creative direction
A logo, a website, one ad, or someone to run your Instagram. No brief is too small: tap what you need and send it in one click.
0pieces picked
Every price can be negotiated. Tell me your budget and I'll make it work.
Fixed, friendly quotes for single pieces, usually back within a day.
Ask about a small projectInterviews, archive digs and a long look at the market. We find what the house means to outsiders.
Week 1–2 · ResearchPositioning, voice and a sharp creative platform everyone can repeat in one sentence.
Week 3 · StrategyConcepts, then one direction pushed hard: identity, key visuals and the first real applications.
Week 4–8 · DesignGuidelines, templates and files your team can live in, plus handover to printers, studios and developers.
Week 9+ · RolloutTestimonials
400+happy clients★★★★★ 5.0 average
[ The people behind the briefs, on working together ]
The designs are always high quality, creative and perfectly aligned with our brand. Communication is smooth and deadlines are always met. A pleasure to work with!
Your turn
It goes straight to my inbox, and I add it here after reading it.
Yes. Most of my work is fashion and beauty, but the same craft carries to hospitality, music and architecture: anywhere taste and detail sell the product.
Now booking new projects · say hello
Design, branding & art direction · music & Instagram collaborations: contact@royalfox.agency ↗