Anna Biela, portrait in a black silk shirt

AnnaBiela

Creative Director & Graphic Designer with 15+ years for fashion houses, broadcasters, fighters and brands. Sharp instinct, soft touch.

Hover · click to burst

Selected clients · 15+ years

Luxury fashion · sports broadcasting · boxing promotion · brand identity · iGaming

  • Dior
  • Armani
  • Prada
  • Bvlgari
  • Slotstake
  • Pec.bet
  • DAZN
  • Foxbury Management
  • Print House
  • Mosaic
  • World Boxing Federation
  • O'riginal Fighting NBG
  • 3156 Boxing
  • Power House Box Gym
  • Blockone
  • Gorilla Gym Hamburg
  • G.O.A.T
  • Elite Betting Guide
  • Nevada Partners
  • Matchroom

About

For over 15 years I have led brands from the first sketch to the final frame: luxury fashion houses, sports broadcasters, boxing promoters, fighters, restaurants and the famous faces behind them.

  • i

    Luxury fashion

    Creative direction and design for houses like Dior, Armani, Prada and Bvlgari: campaigns, lookbooks, packaging and the codes that make a house recognisable.

    Campaigns · Lookbooks · Packaging
  • ii

    Sport & broadcast

    On-air packages and fight-night graphics for DAZN, fight posters for the WBF, and full fighter brands with Foxbury Management.

    Broadcast · Posters · Fighter brands
  • iii

    Identity

    Brand identities, print and websites for restaurants, Print House, Mosaic and iGaming brands like Slotstake and Pec.bet, still hands-on down to the last kerning pair.

    Identity · Web · Restaurants

Selected work · 2022–2026

The work(16)

Brand systems, campaigns, editorial, packaging and music. Click any piece to open its case study.

I · Campaign

01

Big Designers

Luxury fashion, fragrance & beauty · 2025–2026

CGI, campaigns and films for the great houses: a Prada fragrance film cut like a perfume, Armani Code Profumo built from clay to walnut, Bleu de Chanel lit like a night dive, the Prada Light 26 campaign and Touch Blush pop-up, and for Dior a jungle toile, a Paris poster pair, Rêverie en Rose and two show films; and, at DJA, Prada campaigns, catalogues and films, Dior campaigns, Louis Vuitton's Spirit of Travel and work for seven more houses.

Open case study

CGI · Film · Fragrance · Beauty

Sound · my own music

Drop the needle

EDM · original track · 2026

Made forVocals for EDM & trance DJs · songs for festivals

0:00 / 3:37

Grab the record to scratch · tap the title to jump

Vocals · tracks · sync for ads & filmBook me for musiccontact@royalfox.agency ↗
What I do

Four ways to work together

Shaped by years of creative direction for houses including Dior, Armani, Prada and Bvlgari. Hover a discipline to step inside it.

Creative direction

Show concepts, casting, set and the story behind a season. I lead the room from first moodboard to the final walk.

Runway shows · Launches · Brand films
Lead · Retainer

Brand identity

Monograms, wordmarks, type, colour and the codes that make a house recognisable from across the street.

Monograms · Packaging · Guidelines
6–12 weeks

Campaign art direction

Shoots, key visuals and rollouts across print, OOH and social, with one feeling carried through every frame.

Photography · Film · OOH
Per campaign

Editorial & print

Lookbooks, magazines and books. Grids, paper stock, finishing and press checks until the ink is right.

Lookbooks · Magazines · Press checks
CMYK · Pantone
Houses

Trusted with the codes of the houses that set the season.

Creative direction and design for fashion houses. Full client list and references on request.

  • Dior
  • Armani
  • Prada
  • Bvlgari
Presence

In the room

Brand collaborations & Instagram partnerships: contact@royalfox.agency ↗

  1. 01WOMANIFEST MaltaAmbassadorAmbassador · 500 women, one room21 Mar 2026
  2. 0283rd Venice Film FestivalRed carpet · amfAR Venezia galaSep 2026
  3. 03Saint LaurentSpring-summer 2027 · Paris29 Sep 2026
  4. 04GucciDemna's first runway · Milan27 Feb 2026
  5. 05Malta Fashion WeekLaced in emerald · Pjazza Tritoni, VallettaJul 2026
  6. 06Armani BeautyArmani Cinema Club · Venice2026
  7. 07Bvlgari EcletticaHigh jewellery · MilanApr 2026
  8. 08Biennale ArteWith Bvlgari and Dior · VeniceMay 2026
  9. 09Monaco Grand PrixRace weekend from the waterJun 2026
  10. 10Ballerina premiereFrom the world of John Wick · LondonMay 2025
  11. 11Gala in the Silent CityMdina, Malta2025
  12. 12iGaming SocietySOHO rooftop · MaltaNov 2024
Engagements

Pick your pace

Fees are quoted per brief after a first call. These are the three ways most houses work with me, and smaller pieces are just as welcome.

Project

One defined piece

Fee on request6–12 weeks
  • Identity, packaging or a lookbook
  • Concept, design and production files
  • Two rounds of refinement
  • Press and print checks
Enquire about project
Most booked

Campaign

A season, start to finish

Fee on requestPer collection
  • Creative platform and moodboards
  • Shoot direction: casting, set, styling
  • Key visuals for print, OOH and social
  • Rollout guidelines for your teams
Enquire about campaign

Retainer

Ongoing creative direction

Fee on requestMonthly, 3-month minimum
  • A standing seat in your creative meetings
  • Direction across every touchpoint
  • Team and agency briefing
  • Priority for launches and shows
Enquire about retainer

Something small?

A logo, a website, one ad, or someone to run your Instagram. No brief is too small: tap what you need and send it in one click.

0pieces picked

Every price can be negotiated. Tell me your budget and I'll make it work.

Fixed, friendly quotes for single pieces, usually back within a day.

Ask about a small project
Process

How a fox hunts

  1. 1

    Sniff out

    Interviews, archive digs and a long look at the market. We find what the house means to outsiders.

    Week 1–2 · Research
  2. 2

    Track

    Positioning, voice and a sharp creative platform everyone can repeat in one sentence.

    Week 3 · Strategy
  3. 3

    Pounce

    Concepts, then one direction pushed hard: identity, key visuals and the first real applications.

    Week 4–8 · Design
  4. 4

    Den

    Guidelines, templates and files your team can live in, plus handover to printers, studios and developers.

    Week 9+ · Rollout

Testimonials

In their words

400+happy clients★★★★★ 5.0 average

[ The people behind the briefs, on working together ]

The designs are always high quality, creative and perfectly aligned with our brand. Communication is smooth and deadlines are always met. A pleasure to work with! 
Daniel R.Head of Marketing, Slotstake★★★★★See the project
01 / 08

Your turn

Worked with me? Leave a review.

It goes straight to my inbox, and I add it here after reading it.

Outstanding
Write your name and a few words
FAQ

Before you ask

Yes. Most of my work is fashion and beauty, but the same craft carries to hospitality, music and architecture: anywhere taste and detail sell the product.

Contact

Follow my work@very_squishy_fox